The fact that you’re here creates an obvious transaction between the two of us, where I give you answers to your queries in exchange of traffic that comes from you. Since this was a complex answer to the question what is website traffic, I am going to elaborate it further through this post.
Businesses grow their websites because they want their webpages to show up on Google every time someone looks for queries relevant to them. For example, if your business revolves around selling lab-grown diamonds, you’d want to educate your potential buyers about your process.
It is easy to assume that people know a lot about where they put their money. In reality, that’s often not the case. Do you think Revant Himatsingka aka FoodPharmer would have had to educate people about edible products if consumers read labels? No, right? But only when he created awareness through content did people find out the importance of doing so.
Website traffic depends a lot on answering questions people are already looking for. SEO experts help you find out what your target customers are searching and create content to establish you as an industry leader. The process ensures your business website shows up when your target audience looks for ways you can help them.
What is traffic for websites?
Every time someone clicks on a link that directs or redirects them to your website, the server records the activity as a click. Growing traffic to a website helps you multiply clicks. It sends signals to the server that your website offers value and the process gradually increases authority.
When you quantify traffic coming into your website you will find numbers in the form of impressions and clicks. It is crucial for any business to grow impressions that transforms into clicks to convert their target audience into customer.
Growing a business website builds your digital reputation and brings you opportunities. Traffic shows you numbers that validates your authority over the type of business you own. There are multiple ways to monetize traffic to your website. But it depends on the nature of your business and how you plan to incorporate content marketing for websites. For example:
- If you have a physical business, you will want to target people living within a certain area to offer your services
- If you have an e-commerce business, you will need traffic to your website to generate sales directly from the site
- If you have a lifestyle blog you will grow traffic to earn from affiliates, ad revenues, and collaborations
So, the purpose of your business will help you identify how to use your website to bring in customers.

Why is website traffic important?
Here is are some reasons why website traffic can help your business grow:
1. Traffic that converts
The end goal of growing website traffic is to generate sales. While the process grows through several stages like creating awareness and building brand authority, the end goal is revenue generation.
When your webpages rank on search engines for relevant queries your customers are looking for, you have a potential to generate leads. Website traffic makes the process easier especially when you want to make sales through the platform.
2. Tell your story
Website traffic is one of the ways to reach your audience when they’re Googling something associated to what you do. Creating content for your website is an interesting way to tell your story keeping SEO strategies in mind. It interactively tells your customers who you are and how you can help them. Buyers are more likely to associate themselves with brands that familiarize themselves and becomes a household name.
3. Turns followers into family
Website is a good way to build brand authority with time. For example, when you have a medical issue and look for symptoms online, you are likely to find top brands like Healthline and WebMD show up. These brands have been in business for decades and create content based on authentic reports and studies. People who turn to these websites for answers because they’ve built trust and reputation.
Creating content that reflects your expertise helps your customers become your family. They know you cared about them to educate them about what you offer and why they need your services. It is a long-term process of growing a family where everyone feels nurtured.
4. Showcasing your USP
Growing website traffic in 2024 in itself is a unique selling proposition. While most people turn to other forms of digital marketing, website is the long-term route and also the road not taken. When most of your competitors are turning to Instagram, growing your website makes you exclusive. It also gives you an edge to showcase yourself as different and authoritative.
Your website is your digital asset and telling your unique story through words and visuals help people know you better. Your customers are always looking for answers and a website helps you bridge the gap between what they’re searching and what you have to offer.
Types of website traffic
There are different ways to bring traffic to your website. These include:
1. Organic Traffic
Organic traffic or search traffic refers to the number of visitors that find you on search engines when they type in a query. It happens when you rank your webpages on the first page of search engines as more people are likely to rely on what shows up on top three. SEO is crucial to grow organic traffic.

2. Direct Traffic
Direct traffic is when someone searches for your website and lands on it. It happens when someone already knows your brand so well that they want to avail your products and services. For example, opening amazon.com to buy a product gets the website a direct traffic. You already know you want to buy from this e-commerce brand and simply log in to make a purchase.
3. Referral Traffic
Referral traffic generates from other websites or forums. For example, guest posting on high authority websites gives you a good chance to redirect traffic to your website. SEO strategies to share answers Quora and Reddit are also ways to highlight your business website to gain referral traffic.
4. Email Marketing
Emailers sent to your email list filled with potential customers can have links that redirect to your website. You can also track the open rate and clicks to quantify your email marketing campaign.
5. Social Media
Social media posts with links in caption or comment’s section is another way to redirect traffic to your website. For example, I can take excerpts from this blog post and add it to my LinkedIn profile. In the comment’s section, I’d add the link to the detailed blog posts and get viewers to visit my website indirectly. For Instagram, I’d add this URL to my bio, while for YouTube I’d add it to the description section of a video. Incorporating social media is a good way to build overall brand authority to create a digital marketing omnichannel.

6. Paid search
Pay Per Click (PPC) is a strategy to grow clicks to a website by running Google Ads. These appear as banner ads and affiliated links. It is different from organic traffic as these are ads and does not come through direct search.
7. Paid media
Boosting posts on social media to redirect traffic to websites is paid media. There are multiple platforms that have different paid ad formats to send traffic indirectly to a website. Facebook and Instagram are top two social media platforms that are used for ads.
8. Branded traffic
When your brand is known to people, they will organically search for you. Branded traffic reflects keywords and web pages that get traffic because users are looking for you. You can grow branded traffic when your brand name or product names have traffic.
For example, the picture below shows keywords associated to the brand Hyphen. The website has 18K organic traffic and most of it are search terms associated to the products offered. So, the top three keywords are hyphen products, hyphen lip balm, and hyphen sunscreen.

9. Domain redirect traffic
An interesting way you can get traffic is when someone types in a wrong URL and lands onto your website. It does not quantify and might not help their user. But it still generates a click that records the fact that someone looked for you. For example, www.beautyhealthtips.in is website and so is www.beautyhealthytips.in, you might look for one and type in another because the only difference between two URLs here is the letter ‘Y’.
10. Subdomain traffic
Subdomain traffic refers to traffic that you get on the subdomains of your website and not the primary pages of your website. These can include location specific websites or pages accessible to members. You can analyze subdomain traffic separately and have a complete experience on how people interact with different web pages.
How to measure website traffic?
There are different ways to calculate website traffic depending on the purpose you need it for:
Numbers garnered per sessions
Looking at the analytics during a specific period of time helps you quantify the number of visitors within that period. It can be one week, one month, three months, six months, one year, or more. The effective way to measure this would require SEO strategies and I can help you with that.
Lead generation
If you have an online business, your sales will depend on how your website performs. So, how many customers click through to your site and generate sales is also an indicator to consider. The more people visit your website, the more they are encouraged to make a purchase. It is also the reason why website traffic is crucial for e-commerce businesses.
Channels
Since there are more than 10 ways to get traffic to your website, there are also different channels to measure. Emailers, organic traffic, social media traffic are all different ways to promote and measure website traffic.
Traffic Volume vs. Traffic Quality
Traffic volume and quality are not the same thing especially in 2024. Google gets stricter with every algorithm update, and the latest one clarifies to be at best for user intent. Adding content to your website only to increase traffic is just a vanity number that doesn’t yield. Quality traffic reflects to numbers that helps your users and creates conversions.
More website traffic doesn’t mean good quality traffic and vice versa. It is important to be specific while growing a website strategically than adding content just to grow numbers. Prioritizing traffic quality ensures the right people find your website when they need it most. It also gives you an opportunity to solve a problem and collaborate with a customer for life.
Who needs website traffic?
Everyone who owns a business website or wants to market it to generate revenue requires website traffic. As an SEO agency we help you write your story by showcasing who you are and how you can help your customers. Our strategies associate with growing organic traffic to websites with content and SEO. The process ensures your customer find you, trust you, and buy from you.
Frequently Asked Questions
1.What is the meaning of website traffic?
Website traffic reflects number of visitors who came to your website directly or indirectly. It is quantified by clicks generated and activity the users perform while they are on your website.
2. Why is website traffic important?
Website traffic is important to create awareness about your brand, solve relevant problems you can solve for your target audience, and generates sales.
3. What is the use of web traffic?
Website traffic makes a brand popular and creates financial opportunities. These can be lead generation, income from ad revenue, affiliates, collaborations, sales, and more.