Case Study
Here is a latest report of our work.
Organic Traffic Growth
It was quite interesting to experiment on a tough niche like travel, which is often hard to rank.
Turns out Google’s Helpful Update is all about authenticity and personalization.
We prioritized content quality and cross channel attribution to outrank competition.
Project summary
Touresham is our ongoing project that focuses on travel infotainment. It was SSM’s experiment to test what works and what doesn’t after March Google Updates, to understand where we’re headed in terms of website content. The results reflect a content-first approach where we stand out amidst the echoes of AI.
The Strategy
Touresham began with physical research to set our content apart from the existing. A combination of personal experiences, real reviews, and audiovisuals with cross channel attribution helped us focus on a few content pieces that targetted definitive results.
Proven Results
The website has 22.1k clicks in the past 12 months with 1.77 impressions from 60 posts only.
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