B2B owners looking to expedite marketing goals now have AI tools at their disposal to enhance productivity for lead generation. If you’re a start-up founder or a small business owner, switching roles to streamline day-to-day operations is often your responsibility. At one moment, you’re managing a team, and the next moment, you’re attending client calls. To ease your process, we have added AI tools for B2B marketing that will assist and scale your business operations.
AI tools for b2b marketing
AI marketing tools provide a strategic advantage for scaling content production, managing workflow, and sales cycles. Here is the ultimate list of tools and how they can assist you:
1. ChatGPT for writing
ChatGPT is your content creation partner that expedites all writing requirements. The conversational writing assistant requires you to add prompts as queries and solve problems through its answers. The more detailed your prompts are, the more complex and exclusive the answers will be.
Features
For B2B marketing, this AI tool helps you create posts for social media, write emails, summarize long documents, and create planners. While it is one of the free AI tools for marketing, the paid version lets you generate high-quality images and videos.
Limitation
The tool is best used for written content, as image and video generation is time-consuming and the quality is poor. But content produced requires fact-checking.
Cost
The basic version is free to use. ChatGPT Plus starts at $20 per month.
2. Canva for visuals
Canva lets you illustrate visuals like a professional designer. Small businesses that require frequent creatives use built-in templates to create carousels, LinkedIn covers, YouTube thumbnails, Instagram reel covers, email banners, landing pages, and more.
Features
Canva AI brings ideas to life in the form of documents, images, and designs based on the prompts you add. Feed the AI tool with information associated with your brand voice, colors, identity, and Magic Design will generate layouts based on your input. You can resize designs for different platforms and download them in multiple formats.
Limitation
It is a good tool to start designing visual content, but it doesn’t cater to complex illustrations created by professional designers.
Price
Canva offers quite a few templates and features for free. The yearly cost starts from $100 per person.
3. Zapier for task automation
Zapier is one of the most effective AI tools for B2B marketing as it lets you stack tech solutions under one roof. Imagine making a deal through Pipedrive while taking notes on Notion and managing a team on Slack. It is the best tool for busy B2B companies to automate tasks simply by adding prompts and not hiring for IT support.
Features
The AI tool lets you create a branch of workflow by supporting over 6,000 apps that include sales and marketing. Zapier Central helps you create a team with AI agents (Zaps) and integrate over 3,000 features without needing to code. Zaps suggest ways to automate tasks, handle errors, and auto-retries to solve problems without manual intervention.
Limitations
Understanding custom coding could be essential to fully utilize Zaps. The system isn’t flawless and reportedly has frequent errors.
Price
It is free for the first 100 tasks. The starting price is $19.99 per month.
4. Surfer SEO for content optimization
Surfer SEO helps you maximize visibility on Google and AI chats by optimizing the long-form content you create for your website. It assists you in writing content and suggests ways to make it rank.
Features
Surfer SEO reflects content quality in terms of length, complexity, keyword density, headings, and clarity. It uses information associated with your niche and target audience for hyper-specific results. You can integrate Surfer SEO in content management systems like Google Docs and WordPress.
Limitations
Keyword inaccuracy and misspellings often lead to incorrect optimization. The tool produces generic content and requires manual intervention.
Pricing
Costs $89 per month and onwards.
5. AdCreative.ai for generating ad campaigns
AdCreative.ai helps you strategize and create advertising campaigns that you can run on your website and social media. The tool optimizes content in the form of text, videos, and images through data-driven insights to increase the conversion rate. It can analyze how your ads work, audience engagement, and share real-time data for improvement.
Features
AdCreative.ai generates attention-grabbing ad copy in the form of headings, taglines, and body copy. The tool also has editing features to make products look attractive by removing and changing backgrounds. There are templates for easy video creation and tools for voice-over and adjustment.
The tool is compatible with multiple platforms, such as Google and Meta, to manage ads. You can make a complete campaign to streamline the content publishing process by running ads on visually appealing creatives. It is ideal for end-to-end ad generation within one tool, so you never run out of campaign ideas and formats.
Limitations
It isn’t the best for businesses that want hyper-customized creatives, as the tool fulfills basic requirements and can’t follow complex commands.
Price
New businesses can start with the Start-Up plan for $29.
6. Synthesia for videos with AI avatars
Synthesia is a video generation AI tool that creates realistic human-like avatars that have body language and lip-sync to a script generated. The avatar will have a gender and personality, speak across 120 languages, and communicate directly to your audience. These AI avatars can be customized as per brand identity to display colors, emotions, and stories the way you want to narrate.
Features
Synthesia lets you create an AI avatar of yourself to add a personalized touch. It includes editing features like adding text overlays, transitions, visuals, and music. You can track engagement, views, and metrics that optimize the quality of each video you create.
Limitations
The appearance can feel unnatural, making videos detectable as AI while losing human touch. There are often glitches in the final output that don’t show during the preview. This is where a professional video production company excels with nuanced creativity.
Price
It starts at $18 per month and increases with usage.
7. Pipedrive for client management
Pipedrive is CRM software that helps B2B companies manage customer relationships for seamless sales cycles. It assists salespeople in generating leads, monitoring real-time performance, and negotiating pricing to keep the pipeline flowing.
Features
The tool helps you draft and automate emails based on conversations with prospects. The tech stack feature helps integrate over 500 software applications, including Zoom, Asana, Slack, and Gmail.
The software helps you manage every client individually once you onboard them into the tool. Client data shared with the tool helps the AI sales assistant to suggest deals, generate reports, and automate repetitive tasks like data entry, scheduling, and billing.
Limitations
Most features, including email integration and automation, are exclusively available at higher packages, making the lower packages not worth buying.
Price
There are five packages between $14 and $79 per month that can be purchased after a free 14-day trial.
8. Gemini for content creation
Gemini by Google is a large language model with multimodal capabilities that can dissect information from texts and visuals to solve queries based on prompts. The tool enhances the usage of Google Search by understanding user intent to solve complex queries with relevant answers.
Features
Gemini integrates Google Workspace, which helps Gmail users find documents, emails, and any data stored in Google Drive. The AI tool can summarize content from lengthy informational web pages to provide quick responses. With the recent addition of Veo 3, it has never been easier to generate realistic AI videos with Google’s AI Pro plan.
Limitations
It is crucial to cross-verify for informational accuracy. While Gemini was built to rival ChatGPT, it isn’t as effective for coding purposes.
Price
Gemini is free to use for basic AI-powered assistance. The advanced version starts from $20 per month.
9. Loom for recording and summarizing videos
Loom is a video-sharing platform used for B2B video marketing for client communication and pitching. The software helps you record videos, share demos, onboard clients, and send proposals. It keeps track of video metrics like views, watch time, and conversions, crucial for B2B marketing. Loom is best used for day-to-day requirements that help you record live sessions and use it for future reference.
Features
Loom AI offers an automatic speech recognition feature that transcribes information while you’re communicating to keep textual records for later use. It is best used for summarizing conversations as it automatically removes fillers and pauses.
Limitations
While the app has video editing features, it is not advanced. B2B owners use Loom to promote videos designed by professional video producers to demonstrate their products and services through storytelling and animation. But it is best avoided for video editing purposes.
Price
Loom is one of the best free AI tools for marketing as it offers five-minute-long 25 videos for free. The starting price is $15 per month if you want longer videos.
10. Seamless for finding leads
Seamless.ai assists in B2B lead generation by sharing access to contact information, including email addresses and numbers. The AI tool browses through several data points to deliver accurate results that help you connect with potential clients faster. You can also manage your pipeline by integrating the tool with over 6000 software like Salesforce, Zoho, Outreach, HubSpot, and more.
Features
Seamless.ai not only has a bulk search feature that helps you find thousands of leads at once, but also shares detailed contact information so you know your prospect before pitching. The Sales Dialer feature helps you connect with a prospect directly from the platform.
Limitation
The search parameters have limited options and can make you go through countless profiles to shortlist prospects worth outreach. Information inaccuracies have been reported, indicating that this AI tool isn’t flawless.
Price
Costs are quoted individually as per requirement. You have to fill out a form and send in your details, and they will revert with plans that work best for you.
Using AI tools for video production
AI tools for B2B marketing are reshaping the way SaaS companies and tech start-ups approach their marketing endevors. Solopreneurs, early-stage businesses, or lean marketing teams can leverage AI tools to streamline workflow, automate tasks, and expedite content creation.
But is accelerating marketing processes the only way to get more business? Your content needs clarity, credibility, and emotional resonance that are lacking when depending purely on AI. This is where human intervention with the magic of AI can do wonders.